Establishing a Premium Identity: The name "Coffee Quality Store" suggests a focus on high-quality coffee, but the brand needs to clearly communicate this premium positioning through its visual identity.
Balancing Simplicity with Distinctiveness: The logo needs to be simple enough to be memorable, yet distinct enough to stand out in a competitive market.
Consistency Across Mediums: Ensuring that the brand identity works consistently across different mediums, from packaging and online presence to physical stores and merchandise.
Target Audience Appeal: The identity needs to resonate with a specific target audience, potentially coffee enthusiasts or connoisseurs, and communicate the brand's values effectively.
Global vs. Local Identity: Deciding whether the brand identity should cater to a global audience or emphasize local roots, which might require different design elements and messaging.